PDF Download Corporate Communication: A Guide to Theory and Practice
PDF Download Corporate Communication: A Guide to Theory and Practice
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Corporate Communication: A Guide to Theory and Practice
PDF Download Corporate Communication: A Guide to Theory and Practice
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Review
′The most impressive aspect of the fourth edition of Corporate Communication is Cornelissen’s ability to achieve both integration and breadth. The early discussions of stakeholders, corporate identity, and corporate reputation provide a unifying theme for the rest of the book. What you find is a consistency that unities the broad range of topics that comprise corporate communication, including issues management and the new areas such  corporate social responsibility and leadership and change. The reader is presented with a very coherent and complete presentation of corporate communication. Too often, books become disjointed as the range of topics expands, not so for Corporate Communication. It is an informative and enjoyable read.′ Author: W. Timothy Coombs Published On: 2013-12-16′This book is a treasure. When looking for a textbook for our new Master’s Program, we were sceptical about finding anything that would be firmly theory based but at the same time applied and approachable. Luckily, a colleague recommended Corporate Communication, and it hit the target!  For years, our students – and instructors alike  - have enjoyed Cornelissen’s book offering a comprehensive and credible view of the discipline and practices. The 4th edition aptly meets the demands of the 2010s with its updated sections on social media and stronger emphasis on the global nature of corporate communication. Much appreciated!′ Author: Leena Louhiala-Salminen Published On: 2013-12-18′Joep Cornelissen has done that most difficult of balancing acts: combining compelling theory with practical implementation in a comprehensive, yet very readable exploration of the topic. This latest edition of Corporate Communication re-affirms its status as a seminal book on the subject. It is an essential companion to the thinking practitioner and the academic concerned with practice.′ Author: Professor Anne Gregory PhD′By compiling theory and research with practical cases and examples, Cornelissen has provided a thorough and, more importantly, up-to-date overview of this area of practice within organisations. Critical issues in managing corporate comms are discussed and it provides the reader with appropriate theories, concepts and tools to use in day-today practice.′ Author: Alex Duckett
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About the Author
Joep Cornelissen is a Professor in Corporate Communication and Management at the Rotterdam School of Management, Erasmus University and a visiting Professor at IE Business School in Madrid. In his day job, he teaches corporate communication and change management on executive and MBA programs and actively writes on these topics for leading academic journals such as the Academy of Management Review, Organization Science, and the Journal of Management Studies. He also frequently speaks at conferences and draws on his management and communication expertise to work with entrepreneurs and managers in private and public sector organizations.
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Product details
Paperback: 320 pages
Publisher: SAGE Publications Ltd; Fourth edition (April 9, 2014)
Language: English
ISBN-10: 1446274950
ISBN-13: 978-1446274958
Product Dimensions:
6.7 x 0.7 x 9.5 inches
Shipping Weight: 1.2 pounds
Average Customer Review:
3.4 out of 5 stars
11 customer reviews
Amazon Best Sellers Rank:
#607,838 in Books (See Top 100 in Books)
Using this book for classes, and I was expecting another book which offers little, you only use for a chapter or two, and costs a fortune. This book was a pleasant surprise -- we read the entire book throughout the course of the class and it offered genuinely helpful insight to the strategic communication realm. I am keeping this book instead of reselling it, partly because the price was affordable enough to justify not reselling, but because it has quality information which will be beneficial throughout my entire career.If you're looking for quality insight into corporate and strategic communication methods and research, this is an excellent book!
The text is very small and not very well organized, the key words are not always emphasized in the writing making it hard to use for studying.
This book truly captures both the practical and conceptual practices of Corporate Communication. If you are new to the field, it is a great book to give you background and case studies on Corporate Communications. If you have been doing this for years, the book gives a fresh up-to-date look into how businesses communicate in today's world.
A very good basic management book for both students and professionals. Easy to read, understand and apply.
Some tables are too blurred to read.
I hate this book. I hate this book. I hate this book. Let me say it one more time. I hate this book.The author has a way of over complicating literally every sentence. The author is in Europe so I don't know if this was first produced in a foreign langauge and then translated-- it kind of seems like it. Also every single case is from Northern Europe -- Which is fine -- it's good to have perspective-- BUT an occasional American company -- or South American, or Asian, or Indian would be great. We live in a global economy and all I could think of when I read this book was "this author is so white and privleged".
It's exactly what I want.
Extremely dry and boring.
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